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Free guides, cases and courses for regenerative tourism in the Northern and Arctic regions. One sign-up, no fees.
Webinar: Innovation for Regenerative Nordic Tourism Futures
🗓️ Date: 7 April 2025
🕒 Time: 14:00–15:15 (CET)
🌐 Location: Online (Zoom)
🔗 Register here
Join this final webinar from two leading Nordic tourism initiatives – NorReg and the X-Nordic Travel Contest (XNTC) – as they come together to share insights, tools, and real examples of innovation and regeneration in tourism.
Hear from:
🌿 Lena Friblick (Botildenborg / NorReg) – on social regeneration in tourism
💡 Snotra Sustainability (XNTC winners) – on using AI to simplify sustainability compliance
Moderated by:
Ásta Kristín Sigurjónsdóttir (Iceland Tourism Cluster)
Signe Jungersted (Group NAO)
Get a preview of the new NorReg toolkit and XNTC guidebook, and explore how to sustain innovation in Nordic tourism
Regenerative Tourism and Public Policy - is it possible to change the focus?
Join the Regenerative Tourism and Public Policy Masterclass on March 4, 2025, to explore how regenerative tourism principles can be integrated into strategic policy planning. Learn from pioneering examples and discuss how public policy can shift towards a more regenerative approach. Register now for this free online event!
Norreg partner presentation februrary 2025
Join us for an inspiring session on sustainable and regenerative tourism with Line Renate Samuelsen, Tourism Director of Lofoten. As a leader in destination development, she integrates value creation, environmental responsibility, and community engagement, shaping Lofoten into a global model for regenerative tourism. Discover how strategic planning and collaboration can drive both nature restoration and local development.
Partner presentation - A snapshot of the process of creating a regenerative product // Meet Visit Tórshavn
Join Visit Tórshavn on their journey to create a sustainable and regenerative product and an intertwined experience. How do you combine creating something that is both a product and an experience, and becomes part of the circular economy? Visit Tórshavn may have cracked the nut on this one and is doing something very unconventional—opening the doors to their idea before it has come to life, giving you the chance to influence the end product.
NorReg Masterclass October
Evaluating Our Journey: NorReg Evaluation Matrix
Regenerative tourism is about fostering the flourishing of communities and nature, moving beyond a focus on purely economic benefits. It emphasizes wellbeing, balance, and the positive impacts tourism can have.
This calls for new approaches in evaluating what we consider success factors in tourism.
At NorReg, we have developed an evaluation matrix that gathers methods, questions, and approaches to help assess progress towards regenerative tourism.
Join us for an introduction to the matrix and a discussion on the path forward.
Norreg Partner Presentation october
Ecological regeneration through participatory practices: Destination Trekanten
Norreg masterclass september
September 24th : Journeying towards regenerative tourism: The First Mile
Norreg partner presentation september
NorReg Partner Presentation: Localising the Breakfast Buffet – Join Us Online!
We are excited to invite you to our upcoming NorReg Partner presentation, hosted online via Teams.
When: September 11th
09:00 - 09:45 (GMT)
11:00 - 11:45 (CET)
Topic: Localising the Breakfast Buffet – Insights from Visit Skåne
Join us to explore how breakfast can be a powerful tool for promoting sustainability! In this webinar, Visit Skåne will share key insights from the "Breakfast Lab," an innovative initiative within the NorReg project. Learn how Skåne’s chefs and food managers used local ingredients to enhance guest experiences, reduce food waste, and support local producers.
Hear firsthand from participants about the changes they’ve implemented and discover how you can apply these lessons to your own operations.
Don’t miss this chance to learn, be inspired, and make a difference!
REGISTER HERE
Localising the breakfast buffet – Visit Skåne
NorReg Partner workshops
Citizen Science for visitors: Monitoring Seals in Snæfellsnes Regional park
Snæfellsnes Regional Park, our NorReg partner in Iceland, has been involved in an exciting Citizen Science project for visitors since 2023. A citizen science pilot project was created through NorReg in partnership between the Snæfellsnes Regional Park and Youth for Arctic Nature project, the Marine and Freshwater Research Institute, the Icelandic Seal Center, Hotel Snæfellsnes, and the Ytri-Tunga landowners. The aim was to:
Contribute to scientific research on seals and biodiversity in the future
Help youth and others who want to learn more about wildlife monitoring through environmental education and training
Connect with local schools and local stakeholders in Snæfellsnes to establish long-term monitoring projects
In this first NorReg partner presentation, Ragnhildur Sigurðardóttir, Managing Director of Snæfellsnes Regional Park, Dr. Jessica Aquino, Associate Professor at Hólar University and Coordinator of the NorReg Academic Group, and Cécile Chauvat, Naturalist with Northwest Iceland Nature Research Centre and Coordinator with Youth for Arctic Nature, will introduce this project and their findings.
Register HERE
Workshop is held
June 5th
9:00-9:45 GMT
11:00-11:45 CET
Masterclass May - Citizen science
Within NorReg, we believe in engaging visitors for the good of the destination. We believe that it is important to increase knowledge about the natural and societal resources we utilise for the purpose of providing experiences for our visitors. Citizen science projects provide opportunities for our visitors to participate in knowledge gathering for the good of the destination.
In this Masterclass, Ólöf Ýrr Atladóttir, project leader for NorReg will introduce the concept of Citizen Science for visitors. The Masterclass is free of charge and open for all NorReg members.