LEAD PROJECT · HOSTS THE TOOLBOX

REGGAE

Regenerative nature tourism

REGGAE promoted accessible and regenerative nature tourism and the well-being of entrepreneurs in Sweden and Finland. Researchers, entrepreneurs, customers and local communities co-created new tourism experiences, courses and a guidebook.

LEAD PARTNER
Natural Resources Institute Finland (Luke)
FUNDED BY
Interreg Aurora
Operation of Strategic Importance
PROJECT PERIOD
Sep 2023 – Aug 2026
Completed
PARTNER COUNTRIES
Finland, Sweden

What REGGAE did

What the project set out to change, for whom.

01
Accessible, regenerative tourism

Promote nature tourism that gives back to nature, culture and community, and is open to more people.

02
Entrepreneur well-being

Strengthen the skills, networks and income stability of nature-based entrepreneurs.

03
New thematic experiences

Co-create cross-border products with customers, researchers and local communities.

Approach

Main methods and how partners worked together.

Working with companies
The project followed around 20 small companies as they developed regenerative tourism activities.
Courses and guidebook
Free online courses and a step-by-step guidebook for nature-based entrepreneurs.
Networks and clusters
Cross-branch networks linking businesses across Sweden and Finland.
Research
Regenerative and transformative service models, mindset and accessibility.
COMING UP

Tools and learning from REGGAE

REGGAE outputs will be published here and in the NorReg Toolbox as they are completed.

TOOLKIT
Regenerative tourism strategies and tools

Practical support for destinations and businesses.

TRAINING
Capacity-building programme

Learning materials developed with partners.

EDUCATION
Educational resources

Outdoor learning and science communication for regenerative tourism.

Browse the Toolbox
PARTNERS

Who was involved

LEAD PARTNER
Natural Resources Institute Finland (Luke)
Finland
PARTNER
Swedish University of Agricultural Sciences (SLU)
Sweden
PARTNER
Mid Sweden University / ETOUR
Sweden
PARTNER
Gold of Lapland
Sweden
PARTNER
University of Eastern Finland
Finland
PARTNER
Centria University of Applied Sciences
Finland
PARTNER
Kristinestad Business Center
Finland
CONTACT
Pia Smeds
Natural Resources Institute Finland (Luke)
pia.smeds@luke.fi
Floriane Colonnier
Gold of Lapland
floriane.colonnier@goldoflapland.com
FUNDING ACKNOWLEDGEMENT

REGGAE was funded by the Interreg Aurora programme, with national co-funding including the Regional Council of Lapland and the County Administrative Board of Norrbotten.

The views and opinions expressed in the materials are those of their respective authors and do not necessarily reflect those of the European Union or the programme authorities.