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Nordic Regenerative Tourism
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Regenerative tourism Magdalena Falter 10/28/24 Regenerative tourism Magdalena Falter 10/28/24

Meet the NorReg Project Leader: Ólöf Ýrr Atladóttir and Regenerative Tourism

Ólöf Ýrr Atladóttir leads NorReg in championing regenerative tourism, empowering local entrepreneurs, and fostering sustainable, community-centered tourism in Iceland and the Nordic region.

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The NorReg hub brings regenerative tourism tools together for the Northern and Arctic regions. The Toolbox is developed by ReThink with REGGAE and REGENERATE.


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Nordic Council of Ministers

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Iceland Tourism Cluster

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